Getting your book(s) in the hands of readers.
Identifying Your Target Readers
This is very important. Knowing your audience means you can adapt the content of your writing to address their main concerns.
Here are ways to promote your book:
1. Building a network of supporters
Social networking - Build social media following - Twitter, Facebook, Pinterest, Instagram, YouTube, Snapchat, Google+, Linkedin, etc. Be consistent across all platforms
Personal networking - Get mentioned in email blasts, Share on Facebook.
2. Building a Promotional Calendar
Duration - Yearly, Monthly, Daily
Timing – Seasonal, Annual events, Holidays, Limited Time Offer, 1-day sale
Assess past performance
3. Designing Book Flyers
4. Do Author Events
Book Club/Group Discussions
Guest blogging or contribute to web forums
Donate/Sponsor an event
Develop a workshop/webinars based on your book content
Giveaways (Blog, Amazon, Goodreads, etc)
Promotions with other authors
Virtual Book Tours/Blog Hop
Get you book in bookstores and libraries
Attend networking events, conferences, book festival, and expos
5. More Ideas
Update your email signature (website & social media links)
Join Facebook groups
Create a Facebook group
Get book reviews
Create book trailers and online videos
Developing a mailing list
Create a newsletter (Use MailChimp or Constant Contact)
Offer sample chapters of your book as free downloads.
Write a series
Create a blog
I would love to hear from you. What strategies would you suggest?
Ann Marie Bryan
CEO & Founder, Victorious By Design
Author, Encounters of the Heart series