Book Marketing Strategies
Book Marketing
Getting your book(s) in the hands of readers.
Identifying Your Target Readers
This is very important. Knowing your audience means you can adapt the content of your writing to address their main concerns.
Things to Note
Book marketing is all about creating relationships.
You can’t do everything. Get help from trusted sources.
Publish your best work
Strategies
1. Create a marketing plan (Establish a budget. Start thinking about your publicity campaign six months before publishing.)
2. Build an author platform (for example, a website). Your website should include:
Sample chapters from your book
Tell your author brand story
Links to purchase your book(s)
Book reviews
Blurbs/Hook (Best chance to grab media attention)
Testimonials/Endorsements
Blog
Events schedule (Appearances – book signings, bookstores, speaking engagements, conferences, etc)
Contact information.
3. Create an online Media Kit, to include:
About the author – 2 bios (short and long)
Summary of the book(s) with ISBN(s)
Book reviews
Awards
Author photos
Book covers
Contact information
Media – Provide links to previous media coverage
Audio and video clips
Interview topics – A list of topics you can speak about.
Sample Q & A
Article topics – A list of topics you can write about
Fact Sheet
Press releases links
Media references
Testimonial or quotes
More strategies in the coming weeks. I would love to hear from you. What strategies would you suggest?
Ann Marie Bryan CEO & Founder, Victorious By Design Author, Encounters of the Heart series www.annmariebryan.com www.victoriousbydesign.com
