Marketing Your Books

January 30, 2017


Book Marketing
Getting your book(s) in the hands of readers.


Identifying Your Target Readers
This is very important. Knowing your audience means you can adapt the content of your writing to address their main concerns.
Here are ways to promote your book:


1. Building a network of supporters


Social networking - Build social media following - Twitter, Facebook, Pinterest, Instagram, YouTube, Snapchat, Google+, Linkedin, etc. Be consistent across all platforms


Personal networking - Get mentioned in email blasts, Share on Facebook.


2. Building a Promotional Calendar


Duration - Yearly, Monthly, Daily

Timing – Seasonal, Annual events, Holidays, Limited Time Offer, 1-day sale

Track Results

Assess past performance


3. Designing Book Flyers


Microsoft Publisher



4. Do Author Events


Book signings

Book Club/Group Discussions

Guest blogging or contribute to web forums


Donate/Sponsor an event

Develop a workshop/webinars based on your book content

Author interviews

Giveaways (Blog, Amazon, Goodreads, etc)

Promotions with other authors

Virtual Book Tours/Blog Hop

Get you book in bookstores and libraries

Attend networking events, conferences, book festival, and expos


5. More Ideas


Update your email signature (website & social media links)

Join Facebook groups

Create a Facebook group

Get book reviews

Create book trailers and online videos

Developing a mailing list

Create a newsletter (Use MailChimp or Constant Contact)

Offer sample chapters of your book as free downloads.

Do pre-orders

Bundle packaging

Write a series

Create a blog


I would love to hear from you. What strategies would you suggest?



Ann Marie Bryan
CEO & Founder, Victorious By Design
Author, Encounters of the Heart series

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