Book Marketing Strategies
Getting your book(s) in the hands of readers.
Identifying Your Target Readers
This is very important. Knowing your audience means you can adapt the content of your writing to address their main concerns.
Things to Note
Book marketing is all about creating relationships.
You can’t do everything. Get help from trusted sources.
Publish your best work
1. Create a marketing plan (Establish a budget. Start thinking about your publicity campaign six months before publishing.)
2. Build an author platform (for example, a website). Your website should include:
Sample chapters from your book
Tell your author brand story
Links to purchase your book(s)
Blurbs/Hook (Best chance to grab media attention)
Events schedule (Appearances – book signings, bookstores, speaking engagements, conferences, etc)
3. Create an online Media Kit, to include:
About the author – 2 bios (short and long)
Summary of the book(s) with ISBN(s)
Media – Provide links to previous media coverage
Audio and video clips
Interview topics – A list of topics you can speak about.
Sample Q & A
Article topics – A list of topics you can write about
Press releases links
Testimonial or quotes
More strategies in the coming weeks. I would love to hear from you. What strategies would you suggest?